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Marketing Tips,
Newsletters & Articles...
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Newspaper
Advertising - Advantages and Disadvantages
Paid-circulation
newspapers are a popular advertising medium for most local
businesses. They are the oldest forms of mass media, and they
continue to be one of the largest, as measured by volume of
advertising euros. Industry giants, as well as the local
convenience stores... More >>.
Why Do
So Many Expat Businesses in Spain Fail?
831
small businesses were surveyed, and the results for their 2010
marketing spend for areas such as
email
marketing, social media, online banner ads and search engine
marketing. You may be interested
to check out the results and see how your business compares to what
others are expecting to
do in 2010..
More >>.
Latest
2010 Marketing Spend Survey
831
small businesses were surveyed, and the results for their 2010
marketing spend for areas such as
email
marketing, social media, online banner ads and search engine
marketing. You may be
interested
to check out the results and see how your business compares to what
others are expecting
to
do in 2010..
More >>.
The
One Man Band/Small Business Myth
For
more than 20 years the 'enterprise industry' has fostered the myth
that stimulating one-man businesses today will lead to big business
tomorrow. Like the emperor's new clothes, this myth has been
accepted and perpetuated because of the original idea that small is
beautiful. But with recent research suggesting small businesses
remain small, and in recent recessionry times, may go out of
business altogether, it is time to dispel the myth.
...
More >>..
Business
Statistics for Restaurants
Email Marketing
Statistics:
1) The increase in purchase value of email subscribers versus non-subscribers is 17%. That means, on average, the email subscriber bought 17%
more.
2) 87% of consumers say email marketing has impact on their purchasing
decisions.
3) 79% of consumers have signed up to receive email at least from one company, and two out of three people surveyed said they read email every day of the week...
More >>..
Top
10 Marketing tips for your business
Firstly, Marketing your business is NOT the same as Advertising your products. Your products compete on price and quality. Your business survives and grows on service and reputation.
So with that in mind, lets get going...
Tip 1... Do your research
Before you start your business, preparation and research is key. For example, what makes you think that a business like yours is going to work? Is there a..
More >>...
How
to maximise the return on your marketing budget
Visualize
and plan.
Poor planning can soar your campaign expenses
and seriously reduce your return on investment (R.O.I.). Visualize
what you want to accomplish and identify your budget and timeline.
Careful planning will produce better results and reduce unnecessary
expenses from rush production and shipping charges.
Segment your target market. More >>...
Dangerous people in your
business
The Campaign Killers:
12 People You Don't Need in your company.
Sometimes it seems like the hardest thing to do in business is to get things done: so little time, so many obstacles. And when it comes to marketing it gets even worse, after all there are all those administrative details that need to be dealt with, emails, inquiries, suppliers, and on and on. Finding the time to devote to creating a sustained, focused marketing effort seems like it's near impossible. But the biggest obstacles of all are some of your trusted colleagues and advisors; you know the ones I'm talking about, the ones that are
.. More >>...
Commission
Only -
Myths and Facts
If
you pay nothing, what do you get?
When
it comes to employee pay schemes, if it sounds too good to be true,
it probably is. The basic rules of people management are to pay
people well,
hold them accountable and practice sound management techniques.
Employees
will forgive you for all kinds of management mistakes but messing
with their pay is an unpardonable sin. It is also important to
remember
that employees are employees—not owners, not vendors, not
entrepreneurs, but employees—and no system will turn them into
owners. Also, any pay system must be perceived as fair and both
parties need to win. More >>...
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 Newspaper
Advertising - Advantages and Disadvantages
Paid-circulation
newspapers are a popular advertising medium for most local
businesses. They are the oldest forms of mass media, and they
continue to be one of the largest, as measured by volume of
advertising euros. Industry giants, as well as the local
convenience stores, use newspapers to advertise. Every community
has its own newspaper.
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Filename:
Newspaper Advertising.pdf
Filesize:
62Kb
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Why Do
So Many Expat Businesses in Spain Fail?
Too many business start-ups are emotion based rather than conceived after a detailed study
of the market and very deep self examination especially when starting a business in Spain
where emotion rather than pure business is the main reason for wanting to go into business
to realise the dream of living in Spain. Take it from one who knows living and working here
is harder and takes longer hours than in the UK.
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Filename:
Why_Expat_Businesses_Fail.pdf
Filesize:
77Kb
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Marketing
Spend Survey Summary - 2010
831
small businesses were surveyed, and the results for their 2010
marketing spend for areas such as email marketing, social media,
online banner ads and search engine marketing. You may be
interested to check out the results and see how your business
compares to what others are expecting to do in 2010
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Filename:
2010_Marketing_Spend_Summary.pdf
Filesize:
44Kb
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The
One Man Band/Small Business Myth
For more than 20 years the 'enterprise
industry' has fostered the myth that stimulating one-man
businesses today will lead to big business tomorrow. Like the
emperor's new clothes, this myth has been accepted and perpetuated
because of the original idea that small is beautiful. But with
recent research suggesting small businesses remain small, and in
the recent recession, may go out of business altogether, it is
time to dispel the myth.
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Filename:
One_Man_Band_Small_Business_Myth.pdf
Filesize:
49Kb
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Business
Statistics -Restaurants
Fascinating
market research for the Restaurant sector. Includes Customer
Satisfaction Survey stats, Internet email Marketing, Web site effectiveness, and other
business indicators.
Reports
also available for other businesses
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Filename:
Business_Stats_Restaurants.pdf
Filesize:
44Kb
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January
2009 Marketing Newsletter
Top 10 Marketing tips
for your business in 2009, to help you survive the recession.
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Filename:
Top 10 Marketing Tips.pdf
Filesize:
23Kb
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Newsletter
#2.
Tips
on how
to maximise the return on your marketing budget and increase the
return on your investment.
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Filename:
maximise_your_marketing_
budget.pdf
Filesize:
24Kb
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Dangerous people in your business.
12
People you definitely do not want in your Business. Its time
for some plain speaking. Is your company top heavy or just being
used as a gravy train. Jobs for life, meal tickets, dead wood,
or just plain can't be bothered? Are your staff pulling their
weight?
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Filename:
campaign killers.pdf
Filesize:
34Kb
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Newsletter
#3 - Commission Only?
Myths and Facts.
Many
people believe that 'employing' commission only reps puts them in
a no loose situation. However there is no such thing as a 'free
lunch', and some of the consequences of this philosophy can
be dangerous 'no pay - no loyalty', 'no sale - no matter'. Read the
truth and myths from both sides of the argument?
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Filename:
commission_only_myths.pdf
Filesize:
26Kb
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Spain: Internet Marketing, Telemarketing/Telesales in Costa del Sol,
Internet Marketing, Telemarketing/Telesales in Marbella,
Internet Marketing, Telemarketing/Telesales in
Elche, Internet Marketing, Telemarketing/Telesales in Malaga, Internet
Marketing, Telemarketing/Telesales in Almeria,
Internet Marketing, Telemarketing/Telesales in
Murcia, Internet Marketing, Telemarketing/Telesales in Orihuela,
Internet Marketing, Telemarketing/Telesales in
Alicante, Internet Marketing, Telemarketing/Telesales in Torrevieja,
Internet Marketing, Telemarketing/Telesales in San Juan, Internet Marketing, Telemarketing/Telesales in
Campello, Internet Marketing, Telemarketing/Telesales in
Villajoyosa, Internet Marketing, Telemarketing/Telesales in Benidorm,
Internet Marketing, Telemarketing/Telesales in Albir, Internet Marketing, Telemarketing/Telesales in
Alfaz, Internet Marketing, Telemarketing/Telesales in Altea, Internet Marketing,
Telemarketing/Telesales in Benissa, Internet Marketing, Telemarketing/Telesales in
Calpe, Internet Marketing, Telemarketing/Telesales in
Teulada, Internet Marketing, Telemarketing/Telesales in
Moraira, Internet Marketing, Telemarketing/Telesales in
Benitachell, Internet Marketing, Telemarketing/Telesales in Javea,
Internet Marketing, Telemarketing/Telesales in Denia,
Internet Marketing, Telemarketing/Telesales in
Mallorca
UK: Internet Marketing, Telemarketing/Telesales in High
Wycombe, Internet Marketing, Telemarketing/Telesales in Marlow, Internet
Marketing, Telemarketing/Telesales in Marlow Bottom, Internet Marketing, Telemarketing/Telesales in Uxbridge,
Internet Marketing, Telemarketing/Telesales in Cookham, Internet Marketing, Telemarketing/Telesales in Denham,
Internet Marketing, Telemarketing/Telesales in The Chalfonts, Internet
Marketing, Telemarketing/Telesales in Beaconsfield, Internet Marketing, Telemarketing/Telesales in Gerrards Cross,
Internet Marketing, Telemarketing/Telesales in Bucks,
Internet Marketing, Telemarketing/Telesales in Berks,
Internet Marketing, Telemarketing/Telesales in Middlesex.
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