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Newspaper Advertising - Advantages and Disadvantages

Paid-circulation newspapers are a popular advertising medium for most local businesses. They are the oldest forms of mass media, and they continue to be one of the largest, as measured by volume of advertising euros. Industry giants, as well as the local convenience stores... More >>.

Why Do So Many Expat Businesses in Spain Fail?

831 small businesses were surveyed, and the results for their 2010 marketing spend for areas such as

email marketing, social media, online banner ads and search engine marketing. You may be interested to check out the results and see how your business compares to what others are expecting to do in 2010.. More >>.

Latest 2010 Marketing Spend Survey

831 small businesses were surveyed, and the results for their 2010 marketing spend for areas such as

email marketing, social media, online banner ads and search engine marketing. You may be

interested to check out the results and see how your business compares to what others are expecting

to do in 2010.. More >>.

The One Man Band/Small Business Myth

For more than 20 years the 'enterprise industry' has fostered the myth that stimulating one-man businesses today will lead to big business tomorrow. Like the emperor's new clothes, this myth has been accepted and perpetuated because of the original idea that small is beautiful. But with recent research suggesting small businesses remain small, and in recent recessionry times, may go out of business altogether, it is time to dispel the myth. ... More >>..

Business Statistics for Restaurants

Email Marketing Statistics:

1) The increase in purchase value of email subscribers versus non-subscribers is 17%. That means, on average, the email subscriber bought 17% more.

2) 87% of consumers say email marketing has impact on their purchasing decisions.

3) 79% of consumers have signed up to receive email at least from one company, and two out of three people surveyed said they read email every day of the week... More >>..

Top 10 Marketing tips for your business

Firstly, Marketing your business is NOT the same as Advertising your products. Your products compete on price and quality. Your business survives and grows on service and reputation. So with that in mind, lets get going...
Tip 1... Do your research
Before you start your business, preparation and research is key. For example, what makes you think that a business like yours is going to work? Is there a.. More >>...

How to maximise the return on your marketing budget

Visualize and plan.
Poor planning can soar your campaign expenses and seriously reduce your return on investment (R.O.I.). Visualize what you want to accomplish and identify your budget and timeline. Careful planning will produce better results and reduce unnecessary expenses from rush production and shipping charges.
Segment your target market.  More >>...
 

Dangerous people in your business

The Campaign Killers:
12 People You Don't Need in your company.
Sometimes it seems like the hardest thing to do in business is to get things done: so little time, so many obstacles. And when it comes to marketing it gets even worse, after all there are all those administrative details that need to be dealt with, emails, inquiries, suppliers, and on and on. Finding the time to devote to creating a sustained, focused marketing effort seems like it's near impossible. But the biggest obstacles of all are some of your trusted colleagues and advisors; you know the ones I'm talking about, the ones that are .. More >>...

Commission Only - Myths and Facts

If you pay nothing, what do you get?

When it comes to employee pay schemes, if it sounds too good to be true, it probably is. The basic rules of people management are to pay people well, hold them accountable and practice sound management techniques.

Employees will forgive you for all kinds of management mistakes but messing with their pay is an unpardonable sin. It is also important to

remember that employees are employees—not owners, not vendors, not entrepreneurs, but employees—and no system will turn them into owners. Also, any pay system must be perceived as fair and both parties need to win. More >>...

 

Newspaper Advertising - Advantages and Disadvantages

Paid-circulation newspapers are a popular advertising medium for most local businesses. They are the oldest forms of mass media, and they continue to be one of the largest, as measured by volume of advertising euros. Industry giants, as well as the local convenience stores, use newspapers to advertise. Every community has its own newspaper.

Filename: Newspaper Advertising.pdf

Filesize:   62Kb

 


Why Do So Many Expat Businesses in Spain Fail?

Too many business start-ups are emotion based rather than conceived after a detailed study of the market and very deep self examination especially when starting a business in Spain where emotion rather than pure business is the main reason for wanting to go into business
to realise the dream of living in Spain. Take it from one who knows living and working here is harder and takes longer hours than in the UK.

Filename: Why_Expat_Businesses_Fail.pdf

Filesize:   77Kb


Marketing Spend Survey Summary - 2010

831 small businesses were surveyed, and the results for their 2010 marketing spend for areas such as email marketing, social media, online banner ads and search engine marketing. You may be interested to check out the results and see how your business compares to what others are expecting to do in 2010

Filename: 2010_Marketing_Spend_Summary.pdf

Filesize:   44Kb


The One Man Band/Small Business Myth

For more than 20 years the 'enterprise industry' has fostered the myth that stimulating one-man businesses today will lead to big business tomorrow. Like the emperor's new clothes, this myth has been accepted and perpetuated because of the original idea that small is beautiful. But with recent research suggesting small businesses remain small, and in the recent recession, may go out of business altogether, it is time to dispel the myth.

Filename: One_Man_Band_Small_Business_Myth.pdf

Filesize:   49Kb

 


Business Statistics -Restaurants

Fascinating market research for the Restaurant sector. Includes Customer Satisfaction Survey stats, Internet email Marketing, Web site effectiveness, and other business indicators.

 

Reports also available for other businesses

Filename: Business_Stats_Restaurants.pdf

Filesize:   44Kb

 


January 2009 Marketing Newsletter

Top 10 Marketing tips for your business in 2009, to help you survive the recession.

 

Filename: Top 10 Marketing Tips.pdf

Filesize:   23Kb


Newsletter #2.

Tips on how to maximise the return on your marketing budget and increase the return on your investment.

 

Filename: maximise_your_marketing_

budget.pdf

Filesize:   24Kb


Dangerous people in your business.

12 People you definitely do not want in your Business. Its time for some plain speaking. Is your company top heavy or just being used as a gravy train. Jobs for life, meal tickets, dead wood, or just plain can't be bothered? Are your staff pulling their weight?

 

Filename: campaign killers.pdf

Filesize:   34Kb


Newsletter #3 - Commission Only? Myths and Facts.

Many people believe that 'employing' commission only reps puts them in a no loose situation. However there is no such thing as a 'free lunch', and some of the consequences of this philosophy can be dangerous 'no pay - no loyalty', 'no sale - no matter'. Read the truth and myths from both sides of the argument?

 

Filename: commission_only_myths.pdf

Filesize:   26Kb

 

 

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