Marketing Moments Spain

Tel: (0034) 96 573 1811

Mobile: (0034) 676 863 778

 

Targeted Telemarketing and Telesales in Spain means results
 

Marketing vs. Advertising - what's the difference?...

Marketing is more than Advertising and advertising is only part of Marketing.

But a couple of questions before we get started...

Do you know what the best type of Advertising Medium (Newspapers, Leaflets, Radio etc) suits your business? - We do !!

Do you know what percentage of customers are reached by each type of Advertising Medium? - We do !!

Do you know what brings in the best return for your advertising investment? - We do !!

Why not contact us now and ask exactly these questions??

 

But what's the real difference between Advertising and Marketing?

Advertising
Description or presentation of a product, idea, or organization, in order to induce individuals to buy the product, support the organisation, or approve of it.
 Marketing
Marketing is NOT about making a sale. It's the 'process' by which products and services are introduced to the marketplace - It can include advertising.
Marketing is a process. It is something that takes time. An effective marketing strategy involves use of colour, logos, market research, product perception, branding, style, consumer awareness, how your products and services are sold etc. A marketing strategy includes the perception people have of your business. Is your company a forward thinking company, a fun company or a large stable business?

Advertising is getting the word out about your business and/or its products. It involves several strategies including placing banner ads, posting classifieds, etc. It is a very different part of promotion.
 You must have heard of market research companies. These are companies that do research on what the best way for consumers to perceive your products and services. What colours will sell your products best? What angle should you pursue?

Knowing the difference between advertising and marketing, and doing your marketing research well can make the difference between an effective advertising campaign and a campaign that causes you to lose money. 

Learn the difference and your business will grow! 

You will no doubt have your own 'spend' figures for this graph, however try this...

Whatever figures you have, take a blank piece of paper and draw a line down the middle. 

These are the 3 steps to more sales:

1) On the left make a list of the activities on the graph that you are spending the most amount of money on (highest to lowest). 

2) On the right make another list of where the most amount of your business is coming from. (Highest to lowest)

It's no surprise, the two lists do not agree!

Now redraw the graph with the business your getting and the source of that business. You will quickly see where your business is coming from, and also be able to make marketing and advertising decisions for the future, based on actual track record.

3) We have a proven track record with our clients of costing you (R.O.I - Return on Investment) less than 2% of your TOTAL sales achieved from telemarketing. 

In plain English, that is for every 200 euros you spend using Marketing Moments, if you take our advice, you will receive a substantially high R.O.I. (dependant on price of product being promoted). 

And that's not a maybe that's a FACT. 

 

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